We at BevPost are fast approaching our official beta launch – and naturally this is an extremely exciting time for us.

We’re excited for launch because it marks a milestone in the development and growth of our business.  Building BevPost has been an incredible experience that has allowed me to see first hand how the collaborative efforts of many talented individuals can culminate to create something remarkable.  I’ve been checking the nearly finished site on the private server lately and everytime I load it on my browser I get this warm fuzzy good feeling…don’t think I feel that way when I’m on facebook but then again I’m not sure facebook has ever had such an inviting proposition… that seems like a slight tangent but I really get that excited when I see the BevPost “infrastructure” in-action, its just plain cool.

More than anything though, I want to state how much we at BevPost are excited for launch because customers will finally be able to get a taste of how they can refine their shopping experience and benefit from opting-in to BevPost promotions.  Customers make BevPost happen and so BevPost’s immediate goals are to bring on more stores (increase accessibility) and also to bring on more great brands & promotions.  Request that your store and favorite brand participates with BevPost and you can make our job easier and see the kind of promos you’d love even faster! (…We really do appreciate customer feedback!)

Brands also have something to get excited about as well!  As a sales management and effective promotions channel (in-store and online), BevPost connects buyers and sellers with an innovative unique fun and easy approach with every interaction being quantified.  Thats unprecedented impact on the customers purchasing decision and encourages brand loyalty which is often pointed out as the most important stakeholder to any business.

Because we took the time to learn the ins-and-outs of the industry and really develop something special – we’re ready to see BevPost flourish and become the interactive platform for the people who want to get more and for businesses that want to find a more effective and efficient way to appeal to their customers.

Its been quite the journey  so far and we’re about to go even further – with each and every milestone BevPost reaches we’ll continue to look towards the horizon and see that there continues to be a compelling force for us to develop our little business more and more.    Thanks for following along and

until next time,

Matthew Ferrara

So as we near our beta launch we have actively been exploring different ways to enhance the value of our clients through media partnerships.

 

Our one rule is this: Make the service pay for itself.

 

Because BevPost is a consumer facing brand, it is important for us to have several different ways to connect users and suppliers through turnkey retailer distribution.

 

What you will see in the next few weeks is that BevPost pays for itself. 

 

Whether you are a newspaper, television station, radio station, popular website, beverage website, back end sms api carrier, retailer campaign organizer, membership club for retailer, POS system based promo company……it doesnt matter.

 

If you have distribution or a service that can provide value to the public or retailer end and can show us how you pay for yourself…….and I have heard of some pretty good ones but will not disclose….shoot me an email at info@bevpost.com I would love to hear what you have and explore how we can work together.

 

Have a great weekend.

 

John

So I was at the “News Room” (www.thenewsroommpls.com) the other night watching Monday night football. It was my first time at the News Room and did not quite know what to expect.

I was in a beer mood.

I turned out to be quite impressed with their beer choices. They had a lot of great imports, an incredible selection of porters, amazing domestics I have never heard of, very popular brands we have all heard of etc, and a waiter that spent a good amount of time explaining to me the taste characteristics of some of these brands.

All these brands had incredible stories and the waiter told them all.

It really hit me how important it is to communicate a brands story as well as this employee did. To me, thats way more important than anything else.

Thats why our focus revolves around the experience of buying great brands. We know if you notice the brand, connect with the brand, it tastes amazing, then we have a happy BevPost user.

Thats whats important to us. Making you happy.

Carpe Diem!

John

After our beta in Wisconsin, we will be pushing our program through distributers…..which means that we will scale to other states as efficiently as possible.

We have built our software using the LCD model. The LCD or Lowest Common Denominator model means that we have built our software in a way that the small mom and pop shop can participate.

That is really important.

In order for us to be thorough with our retailer network we cannot just work with the large retailers. We want everybody.

From a consumers perspective; a purchasing decision is instantaneous. It loses that feel of impulse if you have to drive across town to buy your desired item.

If you lose the mom and pop shop retailers then you lose the responsible 21-25 market.

 So our focus is mom and pop, then speeding up the transaction time with the larger retailers, and pushing our clients interactive programs to other states. We will be in 95% of the states in America.

Illinois, Florida, Michigan, Texas (we have to change a few things but yes….Texas), California , Massachutsetts, New York…..we will scale through your distributers so it should happen pretty quickly when we are ready.

Just a heads up.

John

We do not consider ourselves an “internet” company. We consider ourselves a company that leverages the internet.

We expect a substantial amount of web traffic and attention. We have already recieved tons of attention as we have molded our company to our client needs.

 We are fully aware that the purchase doesnt happen online.

This is the reason for our interactive shelf talkers. We allow people to enroll in your campaigns at the store, right when it matters: while they are considering your product or your direct competitors.

There is no point in having interactive shelf takers if you dont have the technology and vice versa.

We go even further than that but at the very base level…….BevPost has you covered in every way.

Enjoy the day!

John

Working with BevPost has given me the opportunity to try some of the highest quality and most unique beers, wines, and spirits on the market.

When you have your friends telling you something is good, or when you find a decent price and it doesn’t taste horrible…well, that’s usually what dictates the purchase.

But your taste buds were meant to be loved. Your taste buds were meant to be free…I find it hard to believe that someone would say that they do not like great-tasting beer, wine, and spirits.

This is similar to somebody trying to get into a really exclusive club that requires membership. The person might meet all the qualifications of the club but still might not make it in.

Why?

It’s because we don’t know you. We can’t taste you without buying, and most people aren’t going to waste their hard-earned $20 on something they know nothing about.

So what can we do about that? How do we engage the user? How do we communicate your story in a cost effective way that allows you to learn more about your customers?

The beta is coming soon and we will show all.

Have a compelling story you would like to communicate and engage your customer base with in a cost-effective manner?

Email me at info@bevpost.com and please keep in mind that we are almost full for beta.

John

Anybody that read the old BevPost blog can probably remember me complaining about how difficult it was for me to find a solid graphic designer.

The problem is that it’s not enough to find a “graphic designer”; you have to find somebody that shares your vision and understands the balance between functionality and beauty.  Also, we have to brand ourselves without over-branding ourselves, because we have brands we are working with and would never want to overshadow.

We had to mirror the aggregated advertising and branding of the beverage industry over the last one hundred years and still look fresh and current.  Our colors have to compliment every brand’s logo we work with, which ranges between the beer, wine, and spirit industries.

It took a lot of research and dealing with me…and I am a perfectionist.  After going through several graphic designers, I realized we needed somebody that was an artist, not just a graphic designer.

With that said, we have started working with Anne Ulku (www.anneulku.com).  She is a genius.

Check out http://bevpost.com to get a taste of how we are going to look in the future.  Though I have to say that the content does not reflect even 20% of what we do to make your buying experience enjoyable.  This blog and our Twitter page should be getting updated designs in the near future as well.

We are working overtime for you!

John

You know when you have an idea?

And then you say “Hey!…I’m going to do that!” and then as you start improving, evolving, gathering feedback, building a team, gathering feedback from customers,  garnering a support network, and testing your concept it turns out to be something drastically different (and better) than what you originally thought?

Well, that’s us!

We’ve learned a lot since our original soft launch, and we are very excited to apply those learnings to our beta launch in Madison in the fall.

John